Our Operational Principles
We know and understand the cattle industry—and we have the genetics to simplify your operation.
We raise gentle, easy-fleshing, moderate-sized cattle selected on fescue for fertility, hardiness, and longevity. Mother Nature is our most reliable genetic selection tool.
We are truly a low-input operation. We do not supplement or develop bulls and heifers with cubes, tubs, soy pellets, or similar products. We do not rely on upscale minerals, plant expensive forages, feed costly silage or alfalfa hay, or use wormers and other chemical crutches. We deliberately avoid the growing list of additives and gimmicks surrounding the forage-fed cattle industry that ultimately erode profitability.
Heifers are managed like cows—no second chances for females.
We maintain strong steer demand from grass finishers, and only the top bulls make the cut.
Learn more about our ranch HERE!
Our South Poll Story
Dr. Bruce Shanks has been involved with the National South Poll Grass Cattle Association since its inception, serving on the board from the earliest days and, to this day as one of its longest-tenured board members – currently holding the role of Vice President. He is also a founding and current board member of the Missouri South Poll Cattle Association. Above all else, he is a passionate grazing-based cattleman. Follow his South Poll journey as he shares his experience, history, and continued commitment to learning while helping support the growth of the South Poll breed.
Stay Connected with Daily Life, News, and Events on SVR’s Facebook Page & Blog
Both the National and Missouri South Poll Associations offer excellent resources for breed information, news, fellow producers, and upcoming events. Be sure to also check out Southern Select Cattle Sales, founded by SVR in conjunction with valued partners, as a premier source of top-tier South Poll cattle available for purchase through our upcoming auctions. For more information on available cattle, visit our For Sale page.